Bajaj Consumer Care Ltd is part of Bajaj Group which has interests in varied industries including Sugar, Consumer Goods, Power Generation and Infrastructure Development.
Bajaj Consumer Care is the second largest company in the Shishir Bajaj Group of companies. The history of Bajaj Consumer Care dates back to 1953 when Mr. Kamalnayan Bajaj established Bajaj Sevashram to market and sell hair oils and other beauty products.
Bajaj Consumer Care Ltd. is one of the leading player in Hair oil category with brands like Bajaj Almond Drops Hair oil, Bajaj Brahmi Amla Hair Oil, Bajaj Amla Hair oil and Bajaj Jasmine Hair oil. Our flagship Brand Bajaj Almond Drops Hair oil is the No. 1* hair oil in Indian market with Premium positioning and commands one of the highest per unit price in the industry.
It is 897 Crore company and has grown at a very healthy rate over the years. Our growth rate in terms of CAGR and absolute exceeds the category that we operate in, as well as the Industry standards.
We have over 454 employees spread across pan India with majority concentration in the Sales and Marketing Function.
The BCCL structure lays great emphasis on people development. We provide our people the opportunity to advance and learn new businesses / processes / skills.
Bajaj Consumer Care manufactures and markets other major brands i.e Bajaj Brahmi Amla, Bajaj Amla Shikakai and Bajaj Jasmine Hair Oil and also markets oral care products under the brand name Bajaj Red/Kala Dant Manjan.
The company had acquired the Nomarks Brand, in line with the Vision of the Organization.
acquisition, we have also ventured in to the 9000 cr Skin Care Category.
At Bajaj Consumer Care, our established distribution network will provide the required strength for future growth in existing as well as new products.
This is supported by the strong brand recall of ‘Bajaj’ both in the rural and urban markets. This also takes into consideration strong management, its experience in the FMCG industry and strong promoter background.
We have also been able to identify our consumer profiles (urban and rural) and continue to improvise our distribution systems in order to have greater reach and vialibility.
* Bajaj Almond Drops is ranked first in values sales in the sub brand list of the hair oils category for the MAT period ending
March 31,2017.This calculation is based in part on data reported by Nielsen through its Retail Measurement service for the Hair oils
category for the 52-week period ending March 31,2017,for the All India(U+R) market.(Copyright 2016,The Nielsen Company.)